Speed Insights
Grade B
89% performance
https://ask-laurel.com
LCP
1.1s
Largest paint
TBT
361ms
Blocking time
CLS
0.002
Layout shift
65
out of 100
71
out of 100
101/142 rule points
75
out of 100
54/72 rule points
87
out of 100
82/94 rule points
74
out of 100
82/110 rule points
Category point breakdown
- Hero clarity and the above-the-fold primary action both scored materially below readiness thresholds; 3 launch-essential checks were materially weak overall.
- Material high-impact failures span 4 categories.
Biggest score-losing checks
For your AI agent
Share this audit’s URL with ChatGPT, Claude, or your coding agent to turn findings into fixes. Your agent can open the saved evidence below when it needs more detail; these files never start a new scan.
Agent-readable files
Add common public security headers
Why this needs attention
Several browser protection headers are missing or present only as weak, narrow policies.
These headers reduce avoidable browser-side risk and show a baseline of care before launch.
Recommended correction
Evidence
Detected 0 of 5 common public security controls. Present: none. Missing: strict-transport-security, content-security-policy, x-content-type-options, frame protection (x-frame-options or content-security-policy frame-ancestors), referrer-policy. Needs strengthening: none.
Priority
Priority 5: fix before sharing the page publicly.
Fix Prompt
Strengthen answer-engine content quality
Why this needs attention
The page is technically discoverable, but its entity clarity, answer-ready copy, structured data, evidence, authorship, or freshness is not yet complete.
Search and answer systems need clear, extractable, verifiable facts in addition to crawl access and metadata.
Recommended correction
Evidence
Role-aware AEO content components: entity clarity 40/100, answer-ready text 55/100, semantic structured data 0/100. Detected role: home (high confidence).
Priority
Priority 6: fix during launch polish.
Fix Prompt
Make the primary CTA obvious
Why this needs attention
The page does not have a detectable call to action.
Early visitors need a clear next step, such as trying the product, joining a waitlist, or booking a demo.
Recommended correction
Evidence
Rendered CTA evidence: 1 desktop above-fold action(s) across 1 unique purpose(s); 0 mobile above-fold action(s) across 0 unique purpose(s). 1 repeated occurrence(s) were deduplicated and earned no extra credit.
Priority
Priority 4: fix before sharing the page publicly.
Fix Prompt
Fix rendered axe accessibility violations
Why this needs attention
The rendered page has accessibility rule violations detected by axe-core.
axe checks the actual browser-rendered page, so these issues can affect people using keyboards, screen readers, or other assistive technology.
Recommended correction
Evidence
axe found 3 violation rule(s); 2 non-contrast rule(s) are scored here, including 0 serious or critical rule(s). Color contrast is scored once by the dedicated contrast check. 2 result(s) require review. Top rules: color-contrast (1), meta-viewport (1), region (4).
Priority
Priority 5: fix before sharing the page publicly.
Affected elements
© 2026 Laurel
Zooming and scaling must not be disabled
Fix any of the following: user-scalable=no on <meta> tag disables zooming on mobile devices
All page content should be contained by landmarks
Fix any of the following: Some page content is not contained by landmarks
All page content should be contained by landmarks
Fix any of the following: Some page content is not contained by landmarks
Fix Prompt
Review introductory clarity signals
Why this needs attention
One or more heading, introductory-copy, or next-action signals fell outside this heuristic's expected range; this does not by itself prove the page is vague.
The introduction should help visitors understand the purpose of this particular page.
Recommended correction
Evidence
Detected 1 visible H1 heading(s), 16 H1 characters, 0 introductory supporting-copy characters after excluding bylines and short labels, and 41 actionable CTA(s). Rendered evidence was used where available. The H1 text is treated as a subject label, so an appropriate short place, product, or page name does not lose points. Detected role: home (high confidence).
Priority
Priority 6: fix during launch polish.
Fix Prompt
SEO / AEO
Severity mix: 1 critical, 8 high, 3 medium, 1 low. Coverage: 0 review and 2 not applicable.
Security
Severity mix: 2 critical, 3 high, 0 medium, 0 low. Coverage: 0 review and 1 not applicable.
Accessibility
Severity mix: 0 critical, 3 high, 6 medium, 0 low. Coverage: 1 review and 0 not applicable.
Design
Severity mix: 0 critical, 3 high, 7 medium, 1 low. Coverage: 0 review and 0 not applicable.
SEO / AEO
Severity mix: 1 critical, 8 high, 3 medium, 1 low. Coverage: 0 review and 2 not applicable.
Accessibility
Severity mix: 0 critical, 3 high, 6 medium, 0 low. Coverage: 1 review and 0 not applicable.
Security
Severity mix: 2 critical, 3 high, 0 medium, 0 low. Coverage: 0 review and 1 not applicable.
Design
Severity mix: 0 critical, 3 high, 7 medium, 1 low. Coverage: 0 review and 0 not applicable.
Failed checks
These checks need attention.
Answer-engine content quality
Why this needs attention
The page is technically discoverable, but its entity clarity, answer-ready copy, structured data, evidence, authorship, or freshness is not yet complete.
Search and answer systems need clear, extractable, verifiable facts in addition to crawl access and metadata.
Recommended correction
Evidence
Role-aware AEO content components: entity clarity 40/100, answer-ready text 55/100, semantic structured data 0/100. Detected role: home (high confidence). Failed: earned 14 of 40 points from partial coverage.
How FreeScan evaluates this check (opens in a new tab)Priority
Priority 6: fix during launch polish.
Fix Prompt
Relevant schema coverage
Why this needs attention
The page is missing a primary JSON-LD entity that matches its actual role, or its named entity is not supported by visible content.
Structured data gives search and answer engines explicit facts about your product.
Recommended correction
Evidence
No JSON-LD schema blocks were detected. Failed: earned 0 of 10 points.
How FreeScan evaluates this check (opens in a new tab)Priority
Priority 12: fix during launch polish.
Fix Prompt
Open Graph basics
Why this needs attention
The page is missing several social preview fields.
Launch links on X, LinkedIn, Slack, and communities look less trustworthy without a strong preview.
Recommended correction
Evidence
Detected 0 of 4 Open Graph basics. Failed: earned 0 of 5 points.
How FreeScan evaluates this check (opens in a new tab)Priority
Priority 18: lower-risk cleanup after urgent launch blockers.
Fix Prompt
Common security headers
Why this needs attention
Several browser protection headers are missing or present only as weak, narrow policies.
These headers reduce avoidable browser-side risk and show a baseline of care before launch.
Recommended correction
Evidence
Detected 0 of 5 common public security controls. Present: none. Missing: strict-transport-security, content-security-policy, x-content-type-options, frame protection (x-frame-options or content-security-policy frame-ancestors), referrer-policy. Needs strengthening: none. Failed: earned 0 of 18 points.
How FreeScan evaluates this check (opens in a new tab)Priority
Priority 5: fix before sharing the page publicly.
Fix Prompt
Basic contrast
Why this needs attention
The scanner found text/background color pairs that may be hard to read, or could not verify contrast.
Low contrast makes a launch page feel less polished and can exclude users with low vision.
Recommended correction
Evidence
2 of 87 rendered text color sample(s) across captured viewports missed WCAG contrast targets. Worst rendered ratio: 2.05. Mobile 390px viewport: 1 of 68 failed; worst ratio 2.05:1. Failed: earned 0 of 8 points.
How FreeScan evaluates this check (opens in a new tab)Priority
Priority 20: lower-risk cleanup after urgent launch blockers.
Affected elements
© 2026 Laurel
© 2026 Laurel
Fix Prompt
Rendered axe accessibility violations
Why this needs attention
The rendered page has accessibility rule violations detected by axe-core.
axe checks the actual browser-rendered page, so these issues can affect people using keyboards, screen readers, or other assistive technology.
Recommended correction
Evidence
axe found 3 violation rule(s); 2 non-contrast rule(s) are scored here, including 0 serious or critical rule(s). Color contrast is scored once by the dedicated contrast check. 2 result(s) require review. Top rules: color-contrast (1), meta-viewport (1), region (4). Failed: earned 14 of 18 points from partial coverage.
How FreeScan evaluates this check (opens in a new tab)Priority
Priority 5: fix before sharing the page publicly.
Affected elements
© 2026 Laurel
Zooming and scaling must not be disabled
Fix any of the following: user-scalable=no on <meta> tag disables zooming on mobile devices
All page content should be contained by landmarks
Fix any of the following: Some page content is not contained by landmarks
All page content should be contained by landmarks
Fix any of the following: Some page content is not contained by landmarks
Fix Prompt
Visible primary CTA
Why this needs attention
The page does not have a detectable call to action.
Early visitors need a clear next step, such as trying the product, joining a waitlist, or booking a demo.
Recommended correction
Evidence
Rendered CTA evidence: 1 desktop above-fold action(s) across 1 unique purpose(s); 0 mobile above-fold action(s) across 0 unique purpose(s). 1 repeated occurrence(s) were deduplicated and earned no extra credit. Failed: earned 7 of 14 points from partial coverage.
How FreeScan evaluates this check (opens in a new tab)Priority
Priority 4: fix before sharing the page publicly.
Fix Prompt
Hero clarity signals
Why this needs attention
One or more heading, introductory-copy, or next-action signals fell outside this heuristic's expected range; this does not by itself prove the page is vague.
The introduction should help visitors understand the purpose of this particular page.
Recommended correction
Evidence
Detected 1 visible H1 heading(s), 16 H1 characters, 0 introductory supporting-copy characters after excluding bylines and short labels, and 41 actionable CTA(s). Rendered evidence was used where available. The H1 text is treated as a subject label, so an appropriate short place, product, or page name does not lose points. Detected role: home (high confidence). Failed: earned 9 of 13 points from partial coverage.
How FreeScan evaluates this check (opens in a new tab)Priority
Priority 6: fix during launch polish.
Fix Prompt
Credibility and proof
Why this needs attention
The page does not expose enough verifiable credibility for its detected role.
Trust signals reduce hesitation when strangers see the product for the first time.
Recommended correction
Evidence
Detected 0 commercial proof signal(s) and 0 source or methodology signal(s) for this home page. Failed: earned 0 of 10 points.
How FreeScan evaluates this check (opens in a new tab)Priority
Priority 16: lower-risk cleanup after urgent launch blockers.
Fix Prompt
Visual hierarchy
Why this needs attention
Rendered typography, geometry, and contrast show that the main heading is not distinct or legible enough, or that the hierarchy needs manual review.
Hierarchy tells visitors what to read first and what action to take next.
Recommended correction
Evidence
The rendered H1 is 58.4px/300 weight versus a 17px/400 median body style (3.44× size). Captured 6 supporting heading(s) and 41 action(s). The main heading has a clear rendered emphasis over body copy. 2 of 87 rendered text samples missed contrast targets, so hierarchy is not considered fully legible. Failed: earned 6 of 9 points from partial coverage.
How FreeScan evaluates this check (opens in a new tab)Priority
Priority 12: fix during launch polish.
Fix Prompt
Rendered speed signals
Why this needs attention
The browser-rendered page shows slow or heavy speed signals.
Slow pages lose impatient visitors and make every SEO, social, and paid-traffic visit work harder.
Recommended correction
Evidence
DOMContentLoaded: 484ms. Load complete: 1465ms. First contentful paint: 620ms. Largest contentful paint: 1136ms. Total blocking time: 361ms. Cumulative layout shift: 0.002. Resources: 51. Scripts: 30. Images: 4. Third-party origins: 6. Transfer: 1449KB. Potential render-blocking resources: 3. Metrics outside the good range: Total blocking time 361ms (good at or below 200ms); Script requests 30 scripts (good at or below 20 scripts). Failed: earned 6 of 10 points from partial coverage.
How FreeScan evaluates this check (opens in a new tab)Priority
Priority 14: fix during launch polish.
Load contributors
Asset timings are observed request durations. They are not added together because browsers can load requests in parallel.
Total blocking time
161ms over the rendered audit threshold.
Script requests
10 scripts over the rendered audit threshold.
9019db027a769659.css
18a8288c867e8e96.css
Fix Prompt
Page-level AEO readiness
Shared eligibility and content signals that affect every search and answer agent.
Index and citation eligibility
No general noindex directive was detected.
Snippet and answer controls
No general nosnippet or max-snippet:0 control was detected.
Canonical alignment
The canonical resolves to the scanned public URL.
Sitemap coverage and freshness
The exact URL appears in the fetched sitemap with lastmod 2026-09-17T02:23:07.300Z.
Structured data
Semantic schema score 0/100. Detected 0 JSON-LD block(s), 0 parse error(s), 0 graph node(s), and primary types none. Completeness: 0/100. Graph connectivity: 0/100. No primary schema type matched the detected page role. The primary schema entity was not clearly supported by visible page content.
Public or paywalled content
No isAccessibleForFree structured-data value was detected.
Entity clarity
Entity alignment scored 40/100 for “Buy Less Plastic”. Title/H1 token overlap is 0%; description match not detected; identity schema not detected.
Answer-ready visible text
Answerability scored 55/100 from 232 main-content words, 1 concise answer block(s), 0 question heading(s), 2 definition(s), 0 list(s), and 0 table(s).
Authorship and accountability
Authorship is not a universal requirement for the detected home page role.
Published or updated date
Freshness metadata is contextual for the detected home page role.
Supporting-source links
Supporting sources are contextual for the detected home page role and do not affect readiness.
Rendered content availability
Rendered audit completed with 19 visible text element(s).
Synthetic search-agent reachability
8 of 8 completed search/discovery User-Agent probes returned reachable content.
Optional LLM-readable summary
No llms.txt file was found; this is optional and does not reduce core AEO readiness.
OpenAIChatGPT searchOAI-SearchBotPASS · ALLOWED · Toggle crawler details
AI search
Robots: allowed by * allow: / · line 2
Synthetic probe: reachable · HTTP 200 · 100% sampled-content parity
OpenAIOpenAI model trainingGPTBotPOLICY ALLOWED · Toggle crawler details
Model training
Robots: allowed by * allow: / · line 2
Synthetic probe: not applicable to this policy control
OpenAIChatGPT user fetchesChatGPT-UserUNKNOWN · Toggle crawler details
User-requested fetch
Robots: not applicable to user-requested fetches
Synthetic probe: not tested · access is unverified
AnthropicClaude model trainingClaudeBotPOLICY ALLOWED · Toggle crawler details
Model training
Robots: allowed by * allow: / · line 2
Synthetic probe: not applicable to this policy control
AnthropicClaude searchClaude-SearchBotPASS · ALLOWED · Toggle crawler details
AI search
Robots: allowed by * allow: / · line 2
Synthetic probe: reachable · HTTP 200 · 100% sampled-content parity
AnthropicClaude user fetchesClaude-UserPASS · ALLOWED · Toggle crawler details
User-requested fetch
Robots: allowed by * allow: / · line 2
Synthetic probe: reachable · HTTP 200 · 100% sampled-content parity
GoogleGoogle Search and AI featuresGooglebotPASS · ALLOWED · Toggle crawler details
Search and discovery
Robots: allowed by * allow: / · line 2
Synthetic probe: reachable · HTTP 200 · 100% sampled-content parity
GoogleGemini data use and groundingGoogle-ExtendedPOLICY ALLOWED · Toggle crawler details
Data-use policy control
Robots: allowed by * allow: / · line 2
Synthetic probe: not applicable to this policy control
MicrosoftBing and CopilotBingbotPASS · ALLOWED · Toggle crawler details
Search and discovery
Robots: allowed by * allow: / · line 2
Synthetic probe: reachable · HTTP 200 · 100% sampled-content parity
PerplexityPerplexity searchPerplexityBotPASS · ALLOWED · Toggle crawler details
AI search
Robots: allowed by * allow: / · line 2
Synthetic probe: reachable · HTTP 200 · 100% sampled-content parity
PerplexityPerplexity user fetchesPerplexity-UserUNKNOWN · Toggle crawler details
User-requested fetch
Robots: not applicable to user-requested fetches
Synthetic probe: not tested · access is unverified
AppleSiri, Spotlight, and Safari searchApplebotPASS · ALLOWED · Toggle crawler details
Search and discovery
Robots: allowed by * allow: / · line 2
Synthetic probe: reachable · HTTP 200 · 100% sampled-content parity
AppleApple foundation-model trainingApplebot-ExtendedPOLICY ALLOWED · Toggle crawler details
Data-use policy control
Robots: allowed by * allow: / · line 2
Synthetic probe: not applicable to this policy control
Mistral AIMistral searchMistralAI-IndexPASS · ALLOWED · Toggle crawler details
AI search
Robots: allowed by * allow: / · line 2
Synthetic probe: reachable · HTTP 200 · 100% sampled-content parity
Mistral AIMistral user fetchesMistralAI-UserPASS · ALLOWED · Toggle crawler details
User-requested fetch
Robots: allowed by * allow: / · line 2
Synthetic probe: reachable · HTTP 200 · 100% sampled-content parity
MetaMeta AI model and product datameta-externalagentPOLICY ALLOWED · Toggle crawler details
Model training
Robots: allowed by * allow: / · line 2
Synthetic probe: not applicable to this policy control
MetaMeta AI user fetchesmeta-externalfetcherPASS · ALLOWED · Toggle crawler details
User-requested fetch
Robots: allowed by * allow: / · line 2
Synthetic probe: reachable · HTTP 200 · 100% sampled-content parity
AmazonAmazon model trainingAmazonbotPOLICY ALLOWED · Toggle crawler details
Model training
Robots: allowed by * allow: / · line 2
Synthetic probe: not applicable to this policy control
AmazonAlexa and Rufus searchAmzn-SearchBotPASS · ALLOWED · Toggle crawler details
AI search
Robots: allowed by * allow: / · line 2
Synthetic probe: reachable · HTTP 200 · 100% sampled-content parity
AmazonAlexa user fetchesAmzn-UserPASS · ALLOWED · Toggle crawler details
User-requested fetch
Robots: allowed by * allow: / · line 2
Synthetic probe: reachable · HTTP 200 · 100% sampled-content parity
Common CrawlOpen web datasetsCCBotPOLICY ALLOWED · Toggle crawler details
Model training
Robots: allowed by * allow: / · line 2
Synthetic probe: not applicable to this policy control
Ready combines robots policy, a bounded synthetic User-Agent fetch, indexability, and snippet eligibility. Synthetic probes do not prove vendor-origin traffic. Preference states are training or data-use choices and do not lower the AEO score.
The image refreshes from FreeScan after a completed rescan. Clicking it always opens the newest public report saved for this exact scanned URL.
Scan evidence is included as untrusted data. The implementation brief instructs agents to verify findings before editing and to avoid destructive or speculative changes.
